A few years ago, social media was simply a way to stay in touch with friends and family. Now, it has evolved into so much more. Now, you can establish a personal brand on social media to make your presence felt in the field of your choice. For politicians, actors, activists, and many other influential people, social media has become an essential part of their reputation.

Knowing how to use different social media channels appropriately to create a strong online presence is important. Every social media site has its own personality. In order to get the most out of it, you need to operate according to that personality.

Be smart in leveraging social media channels

social media channels

The most commonly used social media platforms that are being used these days – Twitter, Facebook, Instagram, Snapchat – all host audiences from different backgrounds. To leverage these platforms for your personal brand effectively, it is also imperative to tap into the mindsets of these audiences.

Let’s take a look at how you can employ these channels to get the most out of them.

Twitter

Twitter is one of the most fast-paced social media platforms out there. The key to hacking Twitter is establishing a solid response time. Interactions on Twitter expect a response in one or two hours. It has been observed that an average response time significantly longer than that makes you come off as uninterested and reduces interactions on your tweets.

Twitter is an excellent tool for you to participate in discussions of your interest and let your point of view be known. It also helps you learn the opinions of other professionals and people of knowledge in your field. Taking an active and constructive part in discussions will put your brand in the eye of professionals who might also open up opportunities for you in the future.

However, with social media being in everyone’s reach, not all interactions are pleasant or productive. Cyber bullying is rampant on the internet and if you try to maintain an online presence, you will most likely face your fair share of it. It is important to read all responses with a calm head and pick your battles wisely. Knowing how to identify unnecessary negative comments is important because it helps you filter out constructive criticism from it.

Facebook

With 2.6 billion active users every month, Facebook is one of the largest social media platforms in the world.

To establish a strong presence and create an attractive personal brand on Facebook, it is important to know how the website works. The Facebook algorithm has changed the dynamics how viewers interact with your posts. Now, simply posting more content on Facebook will not give you more views. Facebook gives priority to content shown on a person’s feed based on quality. This puts pressure on content creators to put effort into creating quality content instead of simply churning out a high number of posts per day.

This “quality”, according to the Facebook algorithm, is determined by how interactive your post is. If one of your posts garners a greater amount of likes and comments, it will show more often on your followers’ feed than the others.

In order to make your content shine in the eyes of the algorithm, it is imperative to make your posts interactive. One very important part of doing so is understanding your followers and creating content that is attractive to your target audience. It is beneficial to stick to one type of target audience instead of targeting a wide range of people with different interests at once.

Instagram

Instagram is one of the most prominent branding platforms out there. Almost 30% of the people who buy a product report to have seen it on Instagram. Because of the many features that Instagram allows, like stories, going live, IGTV, and highlights; it gives you many fronts to work on to add to your personal brand.

While Instagram is primarily an image-based platform, the captions are what makes images coherent. Many users resort to captions which say nothing about the image and rather are random quotes taken from the internet. These captions usually come off as tacky and convey little information of importance. To make your content impressive, you need to tell a story. Humans love stories. Whether it is a one-liner relevant to the image or a long paragraph where you talk about something important to you; it is much better than random words which say nothing of value.

Instagram is a platform with a lot of potential. Using all the different features that Instagram offers regularly makes your brand appear modern and up to date. Along with the stories, Instagram also hosts a swipe-up feature which you can use to enhance engagement.

To give life to your personal brand and establish an “image”, you should keep your posts aligned with your theme. This makes your page look organized around a central idea and attracts your kind of market.

LinkedIn

LinkedIn is a very effective platform to create an online presence in your field but the options here are limited compared to Instagram, Facebook, and Twitter. Being a strictly professional site, LinkedIn initially was made to help people create connections and build an online resume. Now, the idea and purpose has evolved into something bigger.

Now, LinkedIn is about building an online portfolio and making connections in the corporate world. People work for years on their LinkedIn profiles and consequently, often find the opportunities that they’re looking for through LinkedIn. Nowadays, many job applications require you to enter the link to your LinkedIn profile. And your online presence on LinkedIn can play a big role in whether or not you get the job of your dreams.

It is important to appear professional, yet approachable on LinkedIn. Your profile picture should ideally be a professionally taken headshot. Amateur photos taken from phone cameras do not have the same effect as a professionally taken profile photo. If you don’t have professional pictures of yourself, investing in a professional photoshoot would be a good idea!

LinkedIn, for the corporate world, is a little bit like the morning newspaper for dads. Many people working in offices scroll through LinkedIn during their lunch hours. Engagement is at its peak during lunch and after work. If you have something to share on LinkedIn, share it during either of these times to get the highest number of relevant views.

YouTube

YouTube may not be a social media site but it is a very important site for personal branding. Many young people have been earning hundreds of dollars regularly simply by creating an online presence through video content. For video content, YouTube is the most popular site so be sure to post any video content you’re posting elsewhere here too.

If you’re looking towards personal branding in order to earn, YouTubers earn mainly from advertisements on their videos. To catch the attention of advertisers you need to have enough views on your content. These views obviously depend on the quality of the videos you’re creating as well as who you’re creating them for. Again, understanding your audience is very important.
If your primary audience is adult women, the content they will want to see will be much different from the videos that men and young children want to see. This is why it is imperative to understand where your audience’s interests lie and create appropriate content.

If you’re teaching something through YouTube, making your channel user-friendly by creating playlists. Numbering your videos also goes a long way in increasing traffic.

Some tips to boost customers and interaction

In order to increase engagement with your posts, building a relationship with your audience is very important. Here are some tips to help you make your content interesting and inviting.

Choose your profile picture wisely

Your profile picture sets the first impression in the viewers mind. It determines whether your profile will be clicked on or ignored. This is why it’s very important to choose a profile photo which is inviting, yet professional.

Investing in a professional photoshoot is a great way to boost interaction with your page. On LinkedIn, a professionally taken profile picture makes your profile 21 times more likely to be viewed.

But do not make the mistake of uploading the same headshot on every social media platform you are employing. Each social media platform has its own personality and your profile photo should resonate with that. For example, on LinkedIn, a professional looking headshot is ideal; however, on Instagram, people interact more with profile pictures which tell them something about the person’s personality.

In the end, it is important to note that no matter what social media site you’re choosing a profile picture for, it is important to make yourself appear inviting and trustworthy. For headshots, a genuine smile goes a long way! It’s simple human nature: if a person deems you pleasant to talk to and work with, they will be more inclined to approach you.

Be consistent

If you take a social media hiatus and then go on a posting spree every few weeks, it will lessen the interest your viewers have in your content. Not only does this show a lack of professionalism, it also sends the message that you’re not actively consistent. This affects your brand image negatively.

Developing consistency right at the very start of your brand shows your audience that you are serious about what you’re doing. But if you didn’t do that in the beginning, no worries. You can decide on a consistency level for posting right now and schedule it accordingly. Studies have shown that one, or at the most, two posts per day create the optimal attraction.

Being consistent is easier said than done. Creating a post which fits the standard set by your brand every single day is not an easy task. However, if the platform you’re using does not have an inbuilt scheduling function, you can use a social media management tool to schedule posts. Setting reminders for yourself at peak engagement times will also help you get your post out at the right time and catch that prime traffic.

Be authentic

Be authentic

Standing out from the crowd attracts attention, but you might be surprised to know that standing out on social media is much easier when you’re being authentic. With so many people on social media consciously or subconsciously trying to create a presence which is pleasing to audiences, authentic content has become a product high in demand.

It is not that creators don’t understand the importance of authenticity. It is just that the social media environment makes you prone to intimidation by other creators with bigger brands, leading you into subconsciously trying to imitate them – thus, damaging the authenticity of your content.

Unlike what many people think, staying authentic on social media does not require you to bare your insecurities in front of the world. You only need to take a moment before posting something on social media to ask yourself why you’re doing it. If the majority of your motivation comes from the desire of external validation, take another moment to evaluate whether the content you are putting out is truly aligned with your personality and goals.

Authenticity on social media will attract opportunities which genuinely are of interest to you which is another reason to always be your true self when creating an online presence.

Conclusion

Building a personal brand can do wonders in opening up new opportunities and helping you build beneficial connections. A strong social media presence can mean the difference between a mediocre or a stellar career trajectory.

Creating your personal brand is something that you need to do strategically and put consistent effort into. An influential online presence is created after long consistent work. Identify your values and work to create a brand based on their foundation so that it may give you professional as well as personal satisfaction.