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WHY YOU SHOULDN’T IGNORE PINTEREST MARKETING

WHY YOU SHOULDN’T IGNORE PINTEREST MARKETING

PINTEREST MARKETINGAlthough Pinterest is one of the underdogs in social media marketing, its 320 million users can still scale any business. If most of your target audience is women, then Pinterest is your best bet. However, you can still sell to the 16 percent of male Pinterest users.

Moreover, the type of content you plan to post on social media also matters. If you’re looking to post mostly visual content, then Pinterest is the key since. Since it’s a visual-centric platform, then it’s best that you avoid long-form content here.

But it can be difficult to scale your Pinterest followers when you’re just starting out, so how can you stand out in such fierce competition? Here are a few ways to organically grow your Pinterest profile.

1. ORGANIZE AND DISTRIBUTE YOUR CONTENT

Unlike Instagram wherein you can click on links if you want to see more of the images, Pinterest relies on boards. This is where other Pinterest users can check out your content. You can organize your boards into various ideas, plans, themes, or inspiration types so it’s easier for your audience to find what they’re looking for.

2. INVITE PEOPLE TO JOIN YOUR PINTEREST BOARDS

People share content on Pinterest boards. If you know some people who will likely be interested with the same board theme or category, invite them to join your board. This way, you can be contributors and can post more on your Pinterest boards. This increases engagement with your audience.

3. STAY ACTIVE FOR AT LEAST 10 MINUTES DAILY

If you want to gain more followers on Pinterest, make sure that you always give your audience something to look forward to. It’s recommended to stay active on the platform for a minimum of 10 minutes daily.

This gives you time to post at least one content when you’re just starting out. But after the long run, you can increase the number of content you post. That means, also increasing your time on Pinterest by posting and scouring other similar users.

4. FOLLOW OTHER SIMILAR USERS

The only way you can make other similar users notice you is by giving them support. You can find other users with the same interests and ideas as you and follow them. You may also engage with them by pinning their content. Provided that you also post excellent images, you might win their support back.

5. FOLLOW BACK YOUR FOLLOWERS

Another way you can gain affinity from your followers is to follow them back. When starting out, you need to show that you’re passionate and serious about gaining traction. That said, show your love and support to your followers. People naturally like to feel special. Following them back means you care about them.

6. MAKE YOUR PROFILE SET-UP ATTRACTIVE

Because Pinterest is a visual platform, impressing people with quality and captivating graphics is key to more followers. That said, make your profile set-up eye-catching. Never upload a shabby profile photo or low-quality content.

7. JOT DOWN YOUR GOALS

Set your goals at the onset. When starting out with Pinterest marketing, you want to make sure you’re going in the right direction. Having a goal guide will prevent you from getting sidetracked. Always plan what types of content to post. Moreover, try to diversify your content if possible. Lastly, use the assistance of a social media calendar to help you reach your goals and objectives.

8. PROMOTE YOUR PINTEREST ACCOUNT ON OTHER SOCIAL NETWORKS

PINTEREST MARKETINGThere is no faster way to invite other Pinterest users to check out your account than to promote yours in your other social channels. When you create the invite, make sure to upload the images that your target audience can relate to. This way, it can grab their attention and they’ll end up checking out or even following your account.

9. ASK INFLUENCERS TO POST YOUR CONTENT

One way to increase your followership on Pinterest is if you partner with macro-influencers or micro-influencers. The easiest way to reach a similar audience is by asking these influencers to post your content in their account.

10. STALK YOUR COMPETITORS

The last step if you want to attain success in Pinterest marketing is by stalking your competitors and knowing what they’re up to. By checking out who’s engaging with their content, you will have a chance to steal their audiences and work from there. You can send invites, invite them to join boards, or engage in the comments section.

WHAT ARE YOU WAITING FOR?

WHAT ARE YOU WAITING FOR?