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HOW TO USE LINKEDIN MARKETING FOR HIGHER SALES

HOW TO USE LINKEDIN MARKETING FOR HIGHER SALES

LINKEDIN MARKETINGThere are over 570 million LinkedIn registered members. And half of those are active on the platform. Also, 40 percent of active users access LinkedIn daily. That said, businesses and professionals can soar new heights on this business-centric channel.

There are many ways you can use LinkedIn to grow your career or brand. With four different plans to choose from, LinkedIn has something for anyone who wants to gain success in their field.

You can get the Career plan which is your ticket to getting hired and get ahead of the competition. The Business plan which can grow and nurture your business network. You may get the Sales plan which can invite more sales opportunities. And lastly, the Hiring plan, which can enable you to find the crème de la crème in the industry.

Whatever your LinkedIn goal is, marketing your services, skills, or products on LinkedIn is a proven success. That is if you know the right strategies. And this article will tell you six crucial steps to maximize LinkedIn marketing.

SET YOUR GOALS AND OBJECTIVES

Goals are different from objectives. Goals are your long-term plan on what you want to accomplish and objectives are the ways you can achieve your goals. On LinkedIn, it’s vital to always set your goals so you know what objectives to take.

Your goal could be connecting with similar businesses to create partnerships. And your objective could be offering your services in exchange for their services as well. It’s essential to know what you want to achieve from LinkedIn marketing so your profile description is clear.

SET YOUR ACCOUNT TO PUBLIC

There is no point in creating a LinkedIn account and setting it to private. There could be potential clients who are eyeing you. With a private account, they wouldn’t be able to scrutinize your skills right then and there. Setting your account to public means you’re opening your doors to new opportunities.

CREATE LINKEDIN ADS

Since LinkedIn is a network for business people, creating LinkedIn ads can be beneficial for your business. And all it takes is just three easy steps. One is to create your Campaign Manager Account. Next is to determine your objective. The last step is to launch your campaign. With LinkedIn ads, you’re sure to get ahead of the pack.

MAKE YOUR URL EASY TO REMEMBER

In SEO, a slug is a vital off-page element to rank your blogs. On LinkedIn, it works similarly. Make sure that your URLs are easy to remember. For one, customize your URL to make it more relevant.

If you want your name or brand name, that’s fine. But if you want your URL to gain attention, you can also personalize it.

MAKE YOUR PROFILE SEO-FRIENDLY

Entrepreneurs, young professionals, marketers, industry leaders, and college graduates search for potential jobs and partnerships on LinkedIn. One way to make your profile appear on search results on the platform is if you incorporate keywords that are relevant to your niche. Take advantage of SEO because it can improve your ranking.

UPLOAD A LINKEDIN RESUME

The first thing that recruiters and businesses will look at when searching for people on LinkedIn is their credentials. Although LinkedIn allows you to input information, having a resume in a PDF file can make their browsing more seamless.

SEND DIRECT MESSAGES TO CONTACTS

LINKEDIN MARKETINGLinkedIn informs members of potential jobs or business networks that they can be interested in. Take advantage of that by sending a message to the other party. However, if you see another professional or brand you can possibly work with, don’t hesitate to send a direct message. Keep your message concise, straightforward, friendly, yet professional.

USE ADVANCED SEARCH OPTIONS

If you want to narrow down quality leads, use the advanced search options. You can filter using a degree of connections, locations, current companies, and more.

LINK YOUR ACCOUNT TO TWITTER

Twitter is also another social media channel that dwells on long-form content. In fact, most business professionals are on LinkedIn and Twitter. That said, you can include your Twitter URL on your LinkedIn profile in case others want to connect with you in some other way.

MENTION INTERESTING PEOPLE IN YOUR STATUS

One way to make people notice is when you mention famous people in your status by tagging them using the @ symbol. Ensure that their audience is also your audience. That way, more people can potentially connect with you.

WHAT ARE YOU WAITING FOR?

WHAT ARE YOU WAITING FOR?