The world of social media is fast-paced and is prone to instantaneous changes. This means that it is essential for the influencers to track those changes to keep up with the rising tide. Recently, Instagram introduced a new algorithm that caused  a sharp decline in organic reach and engagement of many users.

A few years back, reaching out on Instagram was a fairly easy job and all you had to do was keep on posting content, and your numbers would grow exponentially. This was partly because Instagram displayed the posts in chronological order. So, it was relatively easy to find the right time to post and keep posting at that time.

This has however, changed in the recent years and it has become harder to increase your reach to the prospective audience. The algorithm now chooses those photos and videos which rank higher in the user feeds; so, higher ranks translate into higher reach.

However, this shouldn’t be the case for you. In fact, you should be able to make more of Instagram’s new algorithm and reach out to even more followers.

In this article, we are going to explore ways to increase your reach on Instagram in 2020. And this will help you boost your organic reach.

Understanding the Instagram Algorithm

Instagram Algorithm

Owing to its growing popularity, more and more users are choosing Instagram to increase their social outreach. This is why it has become more and more difficult to separate quality content from low-quality one.

Because of this Instagram has introduced a new algorithm that chooses the highest ranked photos and videos. This also means that already established Instagram profiles will benefit from this more rather than the new ones.

So, how exactly does this algorithm works? Many users have reported a decline in their organic reach and thus their CR has dropped below the belt.

Instagram has kept the details of its algorithm a secret and that has driven the users crazy. This fiasco has caused people to believe in many myths. Until recently, social media experts were not able to debunk some of the myths and shed light on how this system works.

As an Instagram user, you should also know about how the algorithm works and how you can use it to your advantage. Furthermore, you should be able to separate myths from reality. Here is what we have known about it so far:

  • The algorithm is AI-based that works on machine learning. As it uses artificial intelligence, it is constantly evolving and changes by analyzing user engagement.
  • Regardless of what type of account you have, it does not affect the reach of your account.
  • If you are seeing more videos rather than photos, it means that you have more engagement with that type of content rather than photos and it does not mean that Instagram is favoring videos over photos.
  • Buying Instagram likes do not in any way help you increase your organic reach; rather it can be detrimental to your account.
  • If you receive a lot of likes in the first minutes of posting; that does not guarantee a long term performance of that post.

How to use Instagram’s Algorithm to Your Advantage

Your Advantage

Now that you are familiar with the rules of the algorithm, the next step is for you to know, how to use it to your advantage. Everyone is keen on knowing how to reverse the algorithm to their advantage. But that takes patience, brains, and a bit of self-analysis as well.

We present to you a few tips and tricks to boost your reach and pour in more followers to increase your CR. Three primary factors are essential for Instagram’s algorithm. If you apply these tactics to yourself, there are high chances that you are going to see a spike in your organic reach.

·        Your Forte

Unlike the times of Facebook where you can just post anything, today’s social media is all about posting something meaningful that relates to the aspirations of your audience. There are a few ways you can do that. First is to understand your audience and what they want. Based on that data, make highly vibrant photos that speak for themselves.

Enrich them with catchy descriptions with a strong call to action. Remember, if you want it, all you have to do is ask. Make sure that your account has something interesting at the very start so new users can develop their interest.

·        Perfect Timing

The new algorithm does not display the posts chronologically, but that does not mean that timing isn’t important. Instagram displays the newer posts first so that your feed can stay fresh which means that posting with just the right timing is essential to grow an increasing outreach. Figure out the best time to post and then stick to it. You might have to go through a bit of trial and error though.

·        Your Relation with Audience

What does your audience mean for you? Even more so, what does your increasing reach with them mean to your audience? Instagram analyzes the kind of relationship you have with your audience. The users who comment more on your post are more likely to see your posts in their feeds than others who don’t.

Understanding Reach

Understanding Reach

First, you should have a bright idea of what reach is. To put simply: reach is the number of unique visitors on your post that comment and like your post and to whom you can possibly interact with through engaging content.

There are two types of reach:

  1. Organic Reach
  2. Paid Reach

Organic Reach

You call your reach organic when you are creating engaging content while using different social media techniques so that your content can be rated high on the news feed. Organic reach on Instagram is much more difficult to achieve but it is worth it. With an organic reach, you have mass conversion rates.

Paid Reach

Paid reach is when you pay sponsors to promote your content by purchasing ads. Paid reach may be beneficial for you if you are just starting but it is not a good strategy in the long run.

If you want to calculate your reach, you can use different monitoring tools like Brand24 to collect data for public interaction. It is a hashtag based monitor so just add the hashtag in the wizard and you are done. The tool will analyze data from different posts and how they performed. It tells you:

  • Total number of posts
  • Total interactions
  • Hash tag’s performance
  • Positive and negative mentions
  • Hash tag’s reach

How to increase Instagram reach?

Now we are going to take you through some of the easiest ways to organically increase your reach so that you can maximize your conversion rates. These are some of the tips and tricks that will help you fight Instagram’s new algorithm. So, are you ready to pour in a new audience?

·        Time management

Time management

The number of likes and comments that you will receive within the first minutes is important. Although, it does not guarantee that the post will perform the same after some time, it increases your chances of Instagram putting your post up in the news feed.

The real thing is to spot just the right time to post. If you have a business account then it is pretty easy to see how well your posts are performing at a given time. You can go check the insights and check when most of your audience is online to have an idea of idle posting time.

If you just have a simple account, then you can use an analytics tool such as the Byzzmo or Iconosquare to help you analyze your target audience. These tools can give you advance insights into your present data and provide you with real-time updates as well.

·        Use of Hashtags

Use of Hashtags

Without using the right hashtags, you cannot expect to get a higher reach. Hashtags are the core of Instagram. They are those half meaningful words that help other users to find your content. Not only do they project your content to a prospective audience but also helps you analyze the performance of your campaign.

So, how do you find the most popular hashtags on Instagram? Hashtags come in different categories:

  1. The Industry-specific Hashtags
  2. Trending Hashtags
  3. General Hashtags

With the right monitoring tools, it is so much easier to look for popular tags. Using tools like Iconosquare will not only help you look for popular hashtags to boost your reach but also provide you with deep insights into all public mentions that have your keyword.

Remember, using only the right and relevant hashtags will help you reach a prospective audience that is interested in your content. Moreover, Instagram metrics is also a powerful tool to analyze how your post is performing. These are some of the important metrics that you should look for.

  • The estimated social media reach of the prospective audience
  • Interactions
  • Likes and comments
  • All the positives and negative mentions of your brand

Pro tip: Brand24 can provide you with 100 trendy hashtags to give an initial boost to your brand

·        Social Networking

Social Networking

With all the CR CPR and CTRs, we tend to forget that Instagram is a social media platform, and there is no better way to use it other than that. It is therefore, extremely important to interact with your social community now and then to ensure genuine and positive behaviors.

But what exactly it means by interacting with your audience? Here are some of the things you need to remember:

  • Never forget to quickly answer questions your followers ask
  • Be quick in your response
  • Always appreciate people by thanking them for liking and commenting on your content
  • Do look for other people’s content who have the same niche as yours and collaborate
  • Thank all those people who have positively mentioned your content to promote a positive image of your brand
  • Don’t let negative comments pin you down as those are just as important as the positive ones. Negative comments give you an insight into what your followers want and will steer your ship in the right direction
  • To prevent a social media outbreak, don’t abandon your audience and reply to them promptly

4.     Experiment with User Content

User Content

User content is a great way to maximize engagement rates. Engaging with such content will encourage other users to share your photos and videos. This strategy is highly effective as user content is memorable and has more trust of the audience than other traditional media.

On Instagram, sharing is made easier than ever, so why not use that potential to your advantage? User-generated content helps you build strong and meaningful relationships with your audience and your followers, and thus you can mold the algorithm to your advantage.

5.     Exploit the Power of Instagram Stories

Instagram Stories

Instagram stories are important for so many reasons. They are the true face of your brand. Normally your users see your brand as, well a brand like any other. But stories help you relate them more humanly. By posting things such as behind the scenes or interactive competitions, you are fulfilling your audience’s natural need to know more about you personally.

They are a great way to boost your brand’s image as your audience gets emotionally affiliated with your brand. This is above all the news feeds as your audience will be living your life through personal involvement. This inclusiveness drives your brand’s image more and you increase your organic reach.

The same principle applies to your logo and video streams. The more live your involvement is, the better will it be for your static content.

6.     Location

Location

If your brand is famous and you conduct business at a specific location, then adding your geolocation is one great way to increase your reach. Some users will search for a location instead of a hashtag. In such a situation your location can play a vital role in projecting your reach in search results.

7.     Instagram Ads

 Instagram Ads

Yes, we know. Ads and organic reach seem like miles apart. But we are not talking about mindlessly going for ads without the realization of a potential audience. We are talking promotions of already established posts. Choose one already existing post and promote it with ads while carefully choosing your audience. That way, your engagement rate for that post will rise organically as the audience you would choose will be specifically interested in that niche.

8.     Collaboration

Collaboration

The influencers on Instagram are your holy grail. They have an extremely high following and therefore they can help you find a new audience, generate prospective leads, raising your brand image, and even producing new content.

But that is not all. Collaborate as much as you can even with people who have a small following. Everybody will have their eyes on people like Logan and Jake Paul. But you, on the other hand, will also be looking for micro-influencers.

The good news is that there is a perfect tool for doing that. Klear is a tool that will analyze different Instagram profiles with deep insights. That way you will be able to choose the right people that will help you move forward.

Where to go from here?

If you want to increase your reach organically, then you will have to comply with Instagram’s rules and work according to its algorithm. There is no other way around. That, however, should not demotivate you as you can instead use that to your advantage.

In this article, we have discussed in detail what reach means, and how you can build it up organically with your audience.  In the end, we would just like to say, know your aspiration and know your audience; the rest will just follow in time.