Business operations have been streamlining digitally for the recent couple of years. The drastic globalization practices have impacted the way we live, earn, and spend in multitude ways. But with all the advancements and digital transformation, there is a great security threat attached. Cyber criminals, fraudsters, and hackers have been more active than ever. Therefore, certain actions are essential to protect business and individuals from such harmful activities. One of the major threats of increased digitalization is related to the users’ or customers’ private information which not only includes their bio data, but also financial information like account numbers, location, pin codes, and security passwords.

GDPR

In May 2012, the European Commission set out the plans for crafting up rules and regulations to make Europe safe and suitable for the digital transition. After four years, in May 2018, the agreement was set out about implementation and enforcement of the order, which was called GDPR.

What is GDPR?

GDPR stands for General Data Protection Regulation. It is basically a set of rules and regulations which businesses and individuals have to comply with in order to ensure security of their customers’ information and private data. It provides a greater control to the citizens of the European Union over their private information and let them decide that what, when, and how they want to share it.

Not only does GDPR affect seller-customer relationships, but it also defines the course of action between B2B and B2C businesses. This law is applicable to all the businesses and companies in the world where any sort of data is collected from an EU resident. Hence, social media is no different. The set of rules in GDPR fully apply to social networking websites as well including the global leaders like Facebook and LinkedIn. Through Facebook, Instagram and WhatsApp are automatically a part of the compliers as these are owned by Facebook. A law like GDPR is extremely crucial for data-driven lives of modern-day EU citizens and was enforced on May 25, 2018.

Let’s get to know what GDPR entails, and how it directly affects the operations of two particular social networking websites, namely Facebook and Linkedin.

The 7 principles of GDPR

GDPR-7-principles

The processing of personal data is secured under GDPR order via seven principles. A common process of storing and using personal information includes different function, major ones are briefly described below:

Collecting

Gathering users’ and businesses’ private and public information is managed under the limitations of GDPR order. It is mandatory for the networking sites to explicitly mention the purpose of collecting certain information about its users.

Organizing

GDPR also entails guiding principles for securing and ensuring rightful use of data and information for categorizing information for historic, analysis, marketing, or scientific purposes. It is all in the accountability principle set out in the GDPR law.

Structuring

According to the GDPR law, it has been made mandatory to specify the purpose of data usage and which part of data is required for which operation. This includes all the reasons of collecting, storing, rectifying, or destructing the data without any delays or errors.

Storing

Storing the data is one of the basic needs of social media websites to improve their performance and marketing tactics. They usually perform basic digital functions like SEO optimization, advertising, campaigning, and understanding user buying behavior to improve site’s performance.

Restricting

This is one of the strongest points of emphasis under the General Data Protection Regulation. It sets out guidelines for businesses regarding collecting user’s private data. It also provides a limitation which explains the extent of the information allowed to collect provided that the purpose of collection and storage is fully specified.

Furthermore, GDPR also guides social media sites like Facebook and LinkedIn to set guidelines for third parties and in-app purchases including which data will be shared with them. Maintaining confidentiality of users’ information has been the core purpose of GDPR’s guideline.

Erasing or Destructing

By reading the procedure described above, you must have developed some clarity regarding the level of intricacy and security demanded by it.

This is when GDPR’s 7 principles come into play to ensure the crystal-clear and truthful usage of customers’ and clients’ private information. The 7 steps are briefly described below:

1.      Veracity

The truthfulness of the data collection has to be mandatorily maintained by companies which are marketing to EU citizens.

2.      Purpose boundaries

Purpose of collecting user data has to be clearly mentioned to the user, prior to collection and storage of information.

3.      Data minimization

There has been certain limitation to the amount and type of data which the companies can collect from their users.

4.      Precision and Accuracy

Precise and explicit notices are required from the companies for the knowledge and consent of users. Without consent, no information shall be used further for any other reason except for the one that was initially collected.

5.      Storage Limitations

Storing user data is also regulated under the GDPR law. Companies and websites cannot store customers’ personal information for long, especially if they have retreated from the site or have stopped making purchases.

6.      Security

Most important of all, the security is highly emphasized to be maintained under the GDPR principles.

7.      Accountability

All the businesses doing transaction or marketing among EU citizens are accountable before the legislative bodies regarding the compliance of GDPR law. Non-compliance can result in fines and penalties depending upon the intensity of breach.

Impact of GDPR on Facebook and LinkedIn

Running businesses on Facebook or handling client and customer relationships via LinkedIn has become extremely safe and secure due to the implementation of GDPR law. Not only the businesses are benefitting from the comprehensive principles, but the users and customers are also enjoying more improved and secure services.