Whether you use social media for blogging and writing or to market your business, it is very important to make the best use of all the famous platforms. All of these platforms work differently and serve different purposes. This article will give you some tips on how you can create engaging posts on Facebook, Twitter and LinkedIn. Regardless of what your content is, these tips can prove to be very effective in increasing your post reach as well as getting you likes and comments. 

and comments

 

Facebook

Facebook

Let’s start with Facebook. Facebook is used by almost everyone today for much more than just staying in touch with friends and family. Do not underestimate the power of this platform in helping you with your business or cause. It can help you connect with thousands of relevant people from around the world.

Try Different Post Lengths

Unlike many other platforms, Facebook allows you to write long posts of up to 63,206 characters. While this might be a great opportunity for writers, it should be kept in mind that people do not read too much online. As per the data, the posts within 80 characters perform much better and receive more likes and clicks.

However, this does not mean that you should never make long posts. It all depends on the content and purpose. With Facebook, do not hesitate from trying different lengths. Sometimes longer posts can help you engage with a more serious audience that is genuinely interested in whatever you are posting about. 

Ask People Questions 

Facebook data shows that questions tend to perform better and attract more engagement. This is partly because questions make your post more open to discussion and invite people to give their opinion and share their thoughts. In contrast, people tend to scroll away if they feel like you are bragging about something or trying to convince them to buy your product. 

Use Bullet Points

Instead of long paragraphs, try using lists that are easier to read. Try to break down whatever you want to convey in very articulate bullet points because it is easier and less time consuming for people to read. Bullet points are easier to comprehend as well. 

Try Adding Quotes

Regardless of your content, you can always find at least one attractive and relevant quote by a celebrity or historical figure to put on top of your post. People may not always be interested in what you have to say, but big names at the top of your post can convince them to stop scrolling and check out your post. 

Use Excerpts 

In case you are posting something long or you are sharing links to any other external source such as a blog post, always use an excerpt to attract the audience. This excerpt should be the most attractive part of your post that is good enough to force the reader to continue reading your post. Good excerpts are those that can give the reader an idea of what the post is all about.

 

Include Images as Well Emojis

Data reveals that images and emojis can do wonders and significantly impact your post’s engagement. People tend to be attracted to images and emojis more than they might be attracted to reading a plain text. A bit of humor with the right kind of emojis can always help you reach many more people. That being said, make sure you do not overdo it. Many people use more images and less text. That is definitely what you want. You are creating content, not texting your significant other. 

Twitter

Twitter

After Facebook, let’s move on to Twitter. Twitter is used by almost everyone – bloggers, celebrities, politicians and businesses. While using it, it is very important to make sure that you have the right kind of following that suits your purpose. Here are some tips for increasing the reach of your content on Twitter.

Don’t Make It Too Long

Twitter does not allow long posts, but many people tend to use all the 280 characters that Twitter does allow. Do not do that at all. Data reveals that the most engaging posts are those that are within 100 characters. Try to keep your tweets concise yet attractive and articulate. It is not easy, but that is one skill you need to master if you wish to create engaging posts on Twitter. Your audience has many other things to do than just read your tweets and hence they will scroll away if you fail to grab their attention.

Don’t Use Too Many Hashtags

Using hashtags is effective and every Twitter user knows that. Hashtags play a vital role in helping your posts go viral. Trends and campaigns cannot get the attention they get without the use of hashtags. That being said, one mistake that you might be making is overusing hashtags and even worse is using irrelevant ones. You have limited space and hence just one or two relevant hashtags should suffice. It does not appeal to the audience if your post has more hashtags than content.

Make Use of GIFs

This is an exciting new way of delivering your message on Twitter. GIFs are fun and make your posts interesting. You can make your GIFs as well if none of the GIFs online suit your purpose. It is in human nature to be attracted more towards images and footages than towards written text. Moreover, you can make textual GIFs as well to deliver your message differently.

Mention Others in Your Tweets

When using Twitter, mentioning people can do wonders and help you reach out to so many people who are not even following you. When you mention people in your tweets, their followers are also tempted to read your post and engage with it. If your tweet is good enough, then they might retweet it as well.

Moreover, you can also mention celebrities in your tweets because they have thousands of followers who might come across your tweet when you mention them. You should also not hesitate from tagging bloggers and experts in your tweets and requesting them to not only retweet but also give their opinion.

Lastly, appreciate and value those who regularly like and retweet your tweets. Mention them in your posts and thank them now and then. If you are selling something, then it is not a bad idea to give away some free products to top followers. 

LinkedIn

LinkedIn

Finally, let us talk a bit about LinkedIn posts as well. It must be understood that this platform is very different from all other social media platforms. It is essentially a networking website that businesses use to reach out to the relevant audience. It is also used by people who are seeking new employment opportunities. When using LinkedIn, posting on the correct day at the correct time is very important. Other than that, there are some tips that you can use to make your posts more engaging. 

Create Attractive Headlines

On LinkedIn, headlines are extremely important and most people often only read the headlines and scroll down. An attractive headline should be concise, articulate and make use of keywords effectively. Other than that, the data reveals that the best performing headlines are those that are between 40 to 49 characters. To create a better headline, always try to do some research about what keywords are performing well that can be relevant to your post. 

Keep It Simple        

You might think that you should use jargon and clichés because experts are using this platform. However, the data reveals that the posts with simple and straightforward content perform much better than those that are difficult to read. Always make sure that you use simple language that is easy to read and understand. The easier it is to read, the greater the number of people you can reach.

If you want to check whether your post is easy to understand or not, you can use the Flesch-Kincaid score. The greater the score, the easier it is to understand your post. According to the data, posts with Flesch-Kincaid readability score (80-89) get the maximum number of views and likes. 

Create a Length That Is Optimal for the Platform.

As mentioned earlier as well, an ideal post is the one that is concise and articulate. However, there are exceptions to this rule. If you write well and your business needs detailed posts, then do not hesitate from writing long posts on LinkedIn. According to the data, there is a wide range of audience that reads as well as shares long posts of 2000 to 3000 words even. Some data shows longer content getting more shares as compared to the shorter content. 

To make the best use of LinkedIn, you will have to master the art of figuring out when you should write a long post and when should a short post suffice. Writing long posts does not mean just bragging about something or writing irrelevant details. Rather, the long posts should be used as an opportunity to post quality content that the readers will enjoy. And remember, no matter how long and good your post is, if you do not add a good headline, then many people will not even bother to read. 

Keep Readers Engaged With the Perfect Visual Count.

Here is the last one for LinkedIn. Like Facebook and Twitter, LinkedIn posts also require you to combine your posts with some quality visual content. Data reveals that the posts accompanied by some sort of visual aid always receive a greater number of shares, likes, comments and views. You should make sure that whatever visual aid you use, it is not only relevant to your post but also interesting and helpful. A visual aid that does nothing to elaborate on your text is pointless and will not help your post perform better. Moreover, visual aids should help you deliver your message more concisely and articulately. 

Conclusion 

This article has explained different ways in which you can make your posts more engaging and reach a greater number of people online. It has provided different tips for three platforms – Facebook, Twitter, and LinkedIn. Many of these tips are similar but need to be used differently and wisely on each platform.